We all know how successful companies like Hallmark have become in the past from selling greeting cards for important occasions. Today however, people have stopped selling cards and are more likely to write a message on the birthday girl or boys Facebook page or send a message on Twitter. This is quite sad to see the decline of birthday cards and Christmas cards being sent out because sending out as cards used to be a very important and significant tradition that meant a lot too many people.
Taking a risk
Of course in this day and age of internet and technology where most people are opting to send out e cards, starting up a greeting card company is definitely a huge and significant risk. However at the same time, if you market yourself correctly you might be able to bring back a lot of the memories and a lot of the traditions involved with sending out greeting cards. You are not likely to have that much of a primary investment cost as you move on this company from your own home however, you will need to invest in a laser marking device to cut all of the cards in bulk. You will need to decide on what kind of cards you will be marketing. Decide if you will sell homemade greeting cards that or if you will selling printed cards that must be printed however, you will need to make sure that there are very few of each card that is printed to maintain its uniqueness.
If you are at the point where you are unable to buy yourself a laser cutting machine in Singapore you may consider hiring one for the time being. However, on the long run you would need to buy one because hiring one would be a very high cost on the long run, At this point of time until you have established yourself hiring one is like you to get you through your business for the first few months.
You may start marketing your business by sending out greeting cards to a few people in your area that remind them of the amazing feeling when they received a birthday card a Christmas card. Your greeting cards could be designed in such a way that they could be addressed to the receiver telling them to bring back tradition by giving their loved ones a greeting card instead of writing on the Facebook wall is the most impersonal way. This is likely to tug at the heart strings of many of these people and prompt them to buy a card for their next important occasion.